Some Major eCommerce Website Design Mistakes You should Avoid

Some Major eCommerce Website Design Mistakes You should Avoid
Some Major eCommerce Website Design Mistakes You should Avoid
September 6, 2016

The success of your eCommerce store relies on quite a number of factors; an important one being your site’s design. Many eCommerce retailers tend to ignore the importance behind the functionality of and design of their website and this usually affects their eCommerce success. In this article, there are some important design and function mistakes you should ensure are absent in your eCommerce site.

Avoid using Low Quality Images

As indicated by research, 67% of consumers say that the quality of a product image is imperative when selecting and buying a product. This fact is very important and bad quality images could put off sales or prospective customers

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Bad visual hierarchy is harmful for business

At the point when a customer goes to your site, your fundamental objective ought to be to persuade them that they require your product in their lives. An effective visual hierarchy essentially impacts what the human eye will look at first. So with regards to the design of your site, your guests ought to be attracted to your product first.

Excessively crumpled pages will discourage shoppers

You may have a ton of products that you need to sell, and that is alright. In any case, you have to ensure that your product pages do not look crumpled as this can be truly overpowering for the guest. Giving them an excessive number of alternatives may not be a good idea if it is all packed onto one page. Streamline your whole to ensure it is basic and clear.

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Refrain from using a difficult and complicated navigation

Like everything else on your site, the navigation should be clear and precise so that your guests know how to get from A to B. What you have to do is get into the shoes of the customer, try to navigate your website, look for the easiest way and apply it.

Ensure that you do not have a complicated Sign-up Process

The sign up process is the progression just before they achieve a purchase, so you truly need to ensure that you do not ask excessively, too early. Without a doubt, you will need their points of interest so that you can sell your products to them well after they have acquired. Still, what amount do you truly need to think about them? Your sign up structure should be as easy as it can be.

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Old and outdated designs will not help your business progress

In every kind of business, initial introductions mean everything, Therefore, the general design of your whole site needs to stay aware of the most recent patterns. Have you ever gone onto a website that seems as though it is from the 90’s and hopped right back off? A dated design looks terrible, as well as it makes you appear to be amateurish.

Non-responsive website designs will drastically affect your business

Did you realize that 34% of mobile phone customers go online for the most part utilizing their telephones? What is more, with the measure of mobile gadgets anticipated that would rise, you have to ensure that your website is responsive. Ensure your site is completely streamlined and responsive for mobile customers.

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Article highlights

  • An unresponsive website will make you miss out on a lot of sales and customers.
  • Ensure you feature your products with quality images.
  • Use proper visual hierarchy to depict your website.
  • Design and functionality of your website are very important factors for your website.
  • An outdated website design makes your website look amateurish.
  • Always try to keep up with the design trends as very few people will want to buy from an outdated website.
  • Bad and low quality images tend to put off customers on your website.
  • Try not to crumple your pages together while developing your website.
  • Try to have a straightforward and precise sign up process.
  • It is important to have a clear and precise navigation system on your website.


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