Marketing Strategy for Medical Tourism in India

Marketing Strategy for Medical Tourism in India
Marketing Strategy for Medical Tourism in India
July 11, 2016

Medical tourism affords individuals the opportunity to get top class medical treatment across the globe and with the increasing competition in the field, medical tourists are now presented with a wide array of choices to make and the choice would most favor those that offer treatment at the lowest possible cost.

Indian GDP has a thing to say about her medical tourism

India is one of the fastest growing medical tourism destinations and the reason is because they offer the lowest cost possible for surgeries and healthcare when compared to medical tourism heavy weights like the US and Thailand. Medical tourism contributes six to eight percent of India’s GDP which is a good figure for any nation.

Read also: Why Obesity Surgery Becomes a Necessity If You are Diagnosed with Diabetes

Medical tourism agents needs action plan to grow

The growth of medical tourism in India is directly linked to the action of the medical tourism agents. They help in advertising the county’s medical prowess while also helping interested medical tourists to acquire visa, help them through travel bookings and if possible, pick them up from the airports. They also arrange emergency insurance and travel insurance.

Implementation strategy is crucial to the success of medical tourism

The success of any medical tourist agent cuts across a number of sectors which includes sale strategy, strategic alliance, marketing strategy, product development and internet strategy. All the fields would need to be properly accounted for if the entire process is to be hitch free for intended medical tourists.

Read also: The Expansion of Dental Tourism Continues in Mexico

Government policies greatly affect medical tourism in any country

Regulatory bodies like FDA, PCI and the rest of them usually make laws that affect the in or outflow of medical tourists in a country. Others are international civil aviation organization (ICAO) and their major role has to do with the regulation of flights. If there is a disagreement between two nations, ICAO of both countries can stop flights from coming in or going out into the other and as such, medical tourism is hampered.

Little can be achieved if more is not invested

The importance of funds in the growth of medical tourism is one topic that cannot be over flogged. The simple reason is that new medical equipment are being manufactured on a daily basis and any country that is serious about building a brand in medical tourism would need to keep up by purchasing these equipment.

Read also: Weight Loss can be Achieved through Specialized Surgery

There need to be a committed man power involvement

Starting from the house keeping to the temporary staff and the commission based staff, all of them needs to exhibit a high sense of commitment if the industry is to make a head way. Medical tourism industry is one sensitive industry that has zero margins for error. If the odd news keeps filtering out, you soon lose your clients.

Publicity is twice as important as service

If you render a good service, the beneficiaries will always promote your service as they go out but that is not entirely reliable because the number of people they can reach and interact with will always remain limited. However, with good media publicity, you are bound to rake in citizens from all over the world – but you need to match your words with action or you may lose them more quickly than you found them.

Read also: How You can Find Beauty in Latin America During Your Medical Tourism

Article highlights

  • Medical tourism is a shot at cheaper healthcare.
  • Patients now have a wide choice on the place to get help from.
  • Medical tourism has contributed tremendously to India’s GDP.
  • The low cost of treatment in India attracts patients there.
  • Medical tourist agents through their actions spike the growth of medical tourism.
  • Medical tourism agents advertise and assist patients in getting their visa and other necessary documents.
  • The way their business plans are executed is very crucial to the industry.
  • The action of regulatory bodies can make or mar medical tourism in some countries.
  • Good healthcare services will attract more patronage through word of mouth testimonial.
  • A powerful publicity will help sway the choice of many.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Our Niche Website List


MEDICAL DISCLAIMER:

(1) We strongly recommend you always check with your doctor whenever you feel any physical or mental discomfort.

(2) This website is not designed to, and does not, provide medical advice. All content, including text, graphic, images and information available on or through this website are for general informational purpose only. The content is not intended to be a substitute for professional medical advice, diagnosis or treatment. You take full legal responsibilities for whatever decisions you make regarding your own health. This material is offered solely for educational purposes. The suggestion is that you think clearly for yourself and make your own decisions, with the input of a licensed health professional should you choose to consult one.

(3) WordChapter.com does not recommend or endorse any specific tests, physicians, products, procedures, opinions or other information that may be mentioned on this website. Reliance on any information appearing on this website is solely at your own risk.

AFFILIATE DISCLOSURE: We may be an affiliate for products and services that we recommend. If you purchase those items through our links, we will earn a commission. You will not pay more when buying a product or service through our link. In fact, we oftentimes are able to negotiate a lower rate (or bonuses) not available elsewhere. Plus, when you order through our link, it helps us to continue to offer you lots of free stuff. :-) Thank you, in advance for your support!