The Impact of Social Marketing on the Medical Tourism Industry

The Impact of Social Marketing on the Medical Tourism Industry
The Impact of Social Marketing on the Medical Tourism Industry
September 11, 2016

As the field of medical tourism begins to get saturated because of more countries getting on the train, there has been a need for every participant to up their campaign and marketing strategies in other to attract more patients. It would amount to a colossal waste of resources if ultramodern equipment and infrastructures are put in place with no patients to use them on.

Social media are providing a powerful marketing channel

Technological explosion has increased the number of social media users. People spend a good amount of time everyday surfing the web particularly social media now. The craving is even more between the ages of twenty and forty. A research by Pew Research Center’s Internet and American Life Project and the California HealthCare Foundation shows that sixty one percent of adults look online for Health information.

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Social media is providing an avenue for communication among people

According to Dave Evans, social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. Many people are using social media as a means of keeping in touch with family and friends.

Few marketers have been able to tap into the full potential of social media

There are different social media and each of them is unique in their own way. The popular ones are Facebook, LinkedIn, Twitter, YouTube, Instagram and so on. Only a few marketers have been able to capitalize on these social media to build their brand and attract patients from across the globe while the rest are still trying to figure it out.

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There is a clear difference between traditional media and social media

The traditional media is limited by geography. It also have limited time frame, spread and is a one way communication and is usually very costly. The social media on the other hand has been able to overcome some of these limitations by having an extensive geography on unlimited spreading. Facebook sometime in 2015 announced that one billion people were online in a day.

Attending workshops on social media is important

There was a workshop in 2010 congress where attendees were taught the basics of digital and social media. They also received a framework for developing their own social media strategy. As a medical tourism marketer, such workshops should be among your top priority because the world is going global and the traditional forms of marketing may not yield the desired result anymore.

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Internet users contribute in social media marketing

It has been shown that twenty percent of internet users who have looked online for health information have actively contributed in reviews, comments and updates on the various medical tourism websites. This information has been critical in helping intending medical tourists make up their mind on which country to visit.

Health information seekers use the Internet to connect with others

Those seeking health information usually take their search online to connect with other consumers and see what they say about treatment or medications they have undertaken. Going online also helps medical tourists get emotional support. There is also the likelihood of getting recommendations and opinions about hospitals and other treatment centers to visit.

Social media optimization focuses on a specific target

There are two online methods of website optimization. Social Media Optimization is a methodization of social media activity with the intent of attracting unique visitors to website content. Search Engine Optimization (SEO) is the other means of social media marketing.

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Article highlights

  • Two types of social media marketing are currently in use.
  • Social media marketing has a wider reach.
  • It is due to the social media marketing, medical tourism is getting more popular.
  • Traditional marketing is limited by geography.
  • Medical tourism field is becoming more competitive.
  • Social media marketing is a powerful marketing strategy.
  • Learning the basics of social media will help marketers tap into the benefits.
  • There are various social media for various purposes.
  • People share ideas on social media.
  • Social media optimization helps the marketer to focus on a target audience.

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